Photography
Photography First Style
Our photography style uses motion blur to show speed, movement, and energy. A 33-degree angle can be applied as a guiding principle, but the blur may also be applied in other directions if it better fits the image. Naturally captured motion blur is preferred when possible.The blur must be purposeful. It should add impact without over-powering the image. Subjects must remain clear and recognizable.Avoid heavy distortion that reduces legibility or distracts from the message.
Important: When working with partner imagery, their brand rules take priority. Ensure no treatments conflict with their guidelines.
Important: When working with partner imagery, their brand rules take priority. Ensure no treatments conflict with their guidelines.
Photography Secondary Style
Our secondary photography style uses high-resolution, static images that highlight sharpness and detail. This style is best for moments where clarity is essential, such as showcasing people, equipment, or environments.
Use this style to balance the dynamic motion blur of the primary approach. Together, both styles create a cohesive brand identity that represents sponsorship with clarity and impact.
Important: When working with partner imagery, their brand rules take priority. Ensure no treatments conflict with their guidelines.
Use this style to balance the dynamic motion blur of the primary approach. Together, both styles create a cohesive brand identity that represents sponsorship with clarity and impact.
Important: When working with partner imagery, their brand rules take priority. Ensure no treatments conflict with their guidelines.
Color Treatment
Photography should use natural, authentic colors that reflect reality. Adjust brightness and contrast only to improve clarity and maintain consistency with the brand palette.
Do not apply artificial filters or color distortions
Do not use black & white photography — keep full, natural color
Do not use overly saturated photography that distorts natural tones
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