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Aramco Brand Portal

The Aramco brand is a multibillion dollar asset for business. We constantly optimize its elements to ensure it represents our company, our products and our people in the most impactful way. 

  • Consistency on a global scale

    The guidance on this brand portal will empower you to activate the brand effectively. We outline the strategic foundation of our brand and introduce the elements we use to visually express our personality. It also demonstrates how we achieve a consistent and cohesive presentation of our brand across our businesses and to our stakeholders. These guidelines supersede all previous guidance, and will be accompanied with channel-specific guidelines where appropriate.

Beyond Identity

More than a visual identity, the brand represents consistency, trust, and excellence. This introduction video reflects how every detail works together to create a strong and lasting brand presence.

Brand Guidelines

Explore comprehensive guidelines designed to ensure a consistent and cohesive brand experience, with access to essential brand assets including logos, color palettes, typography, layouts, visual elements, and graphic systems that support the correct application of the brand across all touchpoints.

FAQ

Answers to the most common questions about accessing brand assets, what the brand portal is, and who to contact for support with downloads. 

© Aramco Brand Portal 2026