Sponsorship Brand Guides

Create Impactful Sponsorship Experiences

Access the tools and principles that bring our sponsorship identity to life through Brand Strategy & Identity, Visual Expression, Application Composition, and Motion Design Principles.

Brand Strategy & Identity
Establish a strong and consistent brand presence through the foundational elements of our identity. Explore the brand vision, personality, heritage, logo system, color standards, and application principles that ensure every sponsorship reflects the brand with clarity and consistency.
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Visual Expression
Define a distinctive and cohesive visual language through typography, photography, and graphic devices. Learn how to apply fonts, imagery, color, layouts, and visual elements consistently across all sponsorship communications.
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Application & layout
Create clear and consistent layouts across sponsorship applications using our grid system, alignment principles, and composition approaches. These guidelines ensure every design communicates with clarity, balance, and impact.
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Motion & Design Principles
Bring the brand to life through purposeful motion and dynamic visual storytelling. Explore motion behaviors, animation principles, layouts, transitions, typography, and video guidelines to create engaging and consistent sponsorship experiences.
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