Aramco Logo Dark

Typography System

Primary Typeface

Manifa Sport is the custom primary typeface for Aramco sponsorship. Designed for headlines and large- scale type, its wide, all-caps structure delivers a bold, commanding presence. Loud, clear, and highly legible, it is ideal for high-impact sponsorship communications.Created to resonate with a global audience, Manifa Sport reflects the brand’s energy and ambition. It combines precision in form with visual strength, ensuring consistency and recognition across all platforms. More than a typeface, it is a core visual element that conveys clarity, confidence, and modernity.

  • Weights

    Manifa Sport is available in seven weights, from ExtraBold to Thin. Each weight maintains clarity and legibility for sponsorship visibility. The range allows flexibility while preserving the bold identity of the brand.

Download Manifa Sport Font

Dual-Script Capability

Our font system supports both Latin and Arabic scripts. Each is designed with its own character but aligns visually when used together, ensuring consistency across touchpoints.

  • 2

Latin Secondary Typeface

  • Ghawar is used for body copy and long Latin text. Designed for clarity and easy reading, it works well in both print and digital applications.

Download Ghawar Font

Arabic Secondary Typeface

  • Haradh is used for body copy and long Arabic text. Clear, legible forms ensure comfortable reading in all sponsorship communications.

Download Haradh Font

Combining Our Fonts

Use Manifa Sport for headlines to create bold, impactful statements — ideally in Bold weight. Keep headlines concise and direct. For subheads, Manifa Sport may be set in lighter or heavier weights to adjust emphasis. For body copy and longer text, use Ghawar to ensure clarity and easy reading.

  • Headline and body pairing: Manifa Sport for impact, Ghawar for clarity

  • Strong, bold headlines use Manifa Sport in uppercase for maximum emphasis

  • Balanced hierarchy: Manifa Sport headlines supported by Ghawar body copy forreadability

Use of Caps

Uppercase can be effective for emphasis, but it should be used with restraint. Avoid setting long and impactful, ideally between 3–7 words. Use Manifa Sport for titles,while Ghawar should remain in passages in all caps, as it reduces sentence case for body copy and legibility and overwhelms the reader. Keep uppercase titles short longer text.

  • Don’t use all caps in Ghawar

  • Don’t set long passages in all caps

  • Use all caps sparingly. Keep titles in uppercase short and impactful — ideally 3–5 words for maximum clarity and emphasis

Sentence Case

Use sentence case with Ghawar for body copy and long text to ensure readability. Do not use sentence case with Manifa Sport for long-form copy — it may only be used for short elements like subheads, callouts, or secondary titles (under ~25 words). 

  • Always use sentence case for body copy and longer text

  • Do not use Manifa Sport for long-form copy

  • Sentence case can be used for secondary short text elements (under ~25 words)

Hierarchy

Use sentence case with Ghawar for body copy and long text to ensure readability.Do not use sentence case with Manifa Sport for long-form copy —it may only be used for short elements like subheads, callouts, or secondary titles (under ~25 words).

Type in Color

Type color is used to create clear contrast and maintain legibility across all applications. Our system relies on two core colors for text: dark gray on light backgrounds and white on dark or colored backgrounds. Colored type is reserved only for secondary elements, such as buttons or functional labels, and should never compete with primary messaging. This approach ensures clarity, consistency, and a unified voice across every application.

  • Use dark gray type on light backgrounds

  • Use white type on dark or colored backgrounds

  • Ensure type color contrasts clearly with the background

Type Don’t

  • Don’t use italics

  • Don’t use outlined or stroked type

  • Don’t use low-contrast color combinations

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