Graphic Devices

Overview

Our graphic devices are derived from the word Energy, the foundation of the sponsorship identity. Individual letterforms are abstracted and scaled within the grid to create bold, oversized shapes.These forms are never meant to be read as typography. Instead, they function as dynamic graphic elements that bring rhythm, structure, and distinction to layouts. Whether used as color fields, patterns, or image masks, the devices add energy and recognizability to the brand’s visual system.

Scale and Grid

Graphic devices must always be scaled beyond recognition as letters and treated as abstract forms. Use the grid as a guide to size and position them, ensuring balance and rhythm within the composition.At large scale, the devices act as bold visual backdrops that structure the layout and add energy. At smaller scales, they risk being read as typography and should not be used.

Note: For instructions on how to build and apply the grid, see the Layout System chapter.

Color

Graphic devices may be filled with two official brand colors. Combinations should remain balanced so text and other elements stay clear and readable.

Acceptable Color Combonations

Color Don’t

Incorrect color applications.

Do not use gradients they create inconsistency
Do not use black and white the contrast is too strong
Do not use brand colors with white creates excessive contrast
Do not use washed-out tints they appear weak and off-brand

Imagery

Graphic devices may be filled with photography to create dynamic, context-specific applications. Images can act as fills or backgrounds framed within the devices.

Type

Typography should always be clear, legible, and stand out from the background. Use type confidently, maintaining strong contrast and balance with graphic elements.