Wordmark , Grid and Margins
It’s All Connected
Using the Aramco wordmark as a foundation, we've developed a flexible, easy-to-use grid system for all assets.
Margins and Spacing
Use the height of the wordmark divided by four to define the grid and margins for every asset. This measurement also determines the margin and spacing.
The wordmark can be placed in any corner (choose one), depending on placement, asset, and the design.
Wordmark placement
The wordmark can be placed in all corners. Blue or green depending on the background.
Margins
The wordmark placement also works as outer margins for placement for copy, CTA and branding elements.
Grid and Brand Space
The size of the wordmark determines the number of columns in the grid. Depending on the content, this number can be further divided if needed – offering flexibility while maintaining consistency. The brand space (marked with yellow) occupies either the last or first column. If possible, it should remain free of any content except for the wordmark, allowing for the design to breathe and placing clear emphasis on branding.
Large Column Grid
Small Column Grid
Portrait Grid
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