The Core Idea
The Core Idea
The cut-outs are a nod to Aramco’s legacy: the spirit of sport and innovation. We draw them from the letters in the word where it all began – energy.
Energy Become Shapes
To ensure the letters function as graphic elements rather than typography, scale is key. The letters used to create the fifth element are set to a minimum of 166% of the canvas size.
Example of Use
We always use the shape of at least two letters when creating background design to maintain brand recognition. Make sure the shapes are aligned in both scale and spacing.
33-Degree Cut
To maintain brand recognition across all assets, always include at least one 33- degree angled letter in the design of the fifth element.
Colors , Images and Video
To keep the identity and design vibrant, flexible and relevant, the lettersforms can be combined with images or footage that suit the event they are created for. Depending on the asset, image, or footage, the letterforms or background can additionally be exchanged to fit the context.
© Aramco Brand Portal 2026